Helen Keevy

My guest on this edition of the whole lot is Helen Keevy.

Of the many tasks in the in-box of every business owner, to my mind, the most important is communication. Detachment might be a prime requirement for effective communication.

I spent a half hour or so talking to my old friend and associate about her job as copywriter. We spoke about her family.

We spoke about her work.

We ate fruit, fresh fruit, fruit from the garden.

She doesn’t even use the word, but there’s Kaizen to her work… there’s but one way to find out.

Twitter @pricklychicken @Inheritance_Ade

web: corecopywriting max-inheritance


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